Why Pikes Is Better Than Gemini For Consumer Brands

The way brands create content has evolved in the past decade. Advanced artificial intelligence models are rapidly closing the gap between creative human content and AI-generated content. This not only helps e-commerce brands reduce content production costs but also raises a spike in the number of generative AI product photography tools in the market.

Platforms like Pikes and Gemini have emerged in recent years to meet this growing need for premium, high-quality AI-generated content. While Pikes offers an advanced and unique Gen-AI model for creating studio-quality product content, Gemini struggles to align brand style with image quality.

If you're wondering how Pikes makes a better option than Google's AI model—Gemini—this article shares how these two compete against each other.

What is Pikes AI?

Pikes is a Gen-AI tool used for creating studio-quality product content. It is designed for fast-growing consumer brands with a pressing need for content that blends quality, product consistency, and creativity. The platform integrates a number of features, which include: text-to-image, product animation, custom-style modelling, and video generation to produce marketing-ready visuals for e-commerce websites and social media.

Pike’s product photography and brand consistency capability make it a much-preferred choice by several fast-growing consumer brands.

Pros:

• Consistent product labels
• A complete content creation suite for e-commerce brands
• Free trial available for testing
• Lifestyle image generation
• UGC creation 
• Full customer support
• Easy subscription cancellation

What is Gemini?

Gemini is a popular Gen-AI tool created by the world's largest tech giant—Google. As a Large Language Model (LLM), it is capable of processing text, images, audio, and videos. Many agencies and brands integrate the Gemini model into their platform or use Gemini-powered tools to edit product images, generate videos, and create marketing content for their products. The platform's large cloud storage and database make it a competitive choice among many e-commerce marketers.

Pros:

• Multimodal capabilities
• Google workflow integration
• Supports multiple languages
• Access to live web info

Cons:

• Learning curve involved
• Limited creativity
• Generic content output 
• Vendor lock-in
• Brand inconsistency

Pikes vs Gemini For Consumer Brands: What makes Pikes Better Than Gemini AI?

Gemini is known for being Google's most advanced AI model and competing with other LLMs like OpenAI GPT and Claude. Its multimodal capability, combined with advanced reasoning technology, makes it a popular choice by content creators and business owners. However, practical usage by real-time users of the platform proves that it lacks functionality when it comes to creating on-brand content for consumer brands. 

Pikes, on the other hand, is less popular but more reliable for generating creative product images and videos that maintain consistency and quality. It also features a Discover and Ad section to show examples of successful marketing visuals for inspiration and replication.

Here are practical reasons why consumer brands should choose Pikes over Gemini.

Pikes Is Made For E-Commerce Brands. Gemini is Made For The Crowd.

Like every industry, E-commerce has its peculiarity. From understanding why people choose a brand over another to optimizing products' images to rank higher than competitors, it requires tools and platforms that are programmed to make every campaign successful. 

Pikes AI does just that. Built specifically for E-commerce brands, it integrates a number of tools that comprehensively meet your content needs. The platform uses a model that is exhaustively trained to generate images and videos that your consumers can engage with and relate to. It also has the image consistency feature to prevent distortion of product labels and texts in your final content, which is lacking in most AI-generated tools.

Gemini, however, is trained to process and generate content in various formats. By being integrated with Google's cloud storage, it has access to a large volume of data. This implies that the outputs it generates tend to be more generic than ultra-specific to the context in view. This is particularly frustrating for brands that want to stand out from the crowd with unique branded content. 

Pikes Creates On-brand Content. Gemini Generates Generic Content.

Humans generally prefer what is familiar to them rather than something new or uncertain. In fact, we tend to connect with a product, brand, or cause that we are over time exposed to either through use or information. This is why brands like to have and maintain a specific tone, voice, and style across their content to build familiarity and trust in their target audience.

Platforms like Pikes are designed to help brands maintain design and text consistency across all content assets. Since this is important for creating a brand identity that not just attracts but sticks in the minds of consumers, the platform integrates a number of features to simplify this process. The consistency feature in the product studio section allows brands to generate creative marketing content without losing their unique style. While the product and team section in the platform ensures that all your content are aligned in tone, style and fonts.

Gemini tool is incapable of doing this as its data is open-sourced and is trained to generate content that sounds like everyone else. It isn't cut for precise editing that is required to maintain logos, texts or labels when generating product images. If you're looking to stand out of the crowd, Gemini outputs are unreliable because it dilutes your brand voice and creates inconsistency across your content. 

Pikes Is Simple To Use. Gemini Requires Prompt Engineering Skills.

To get the most out of any LLM, you need to be proficient at engineering precise prompts. For Gemini's large database, you need highly defined prompts to create images and videos that match your envisioned idea. Poorly defined prompts would produce low-quality or an entirely different result. This is a skillset on its own and may require a learning curve that is both technical and distracting for product marketers.

Pikes, on the other hand, requires simple descriptive prompts to generate content that matches your imagination. The platform also features a tool to help you refine your prompts into commands that can produce more creative results. 

Pikes Combines Creativity With Consistency. Gemini is Limited in Both.

Every successful marketing campaign has an element of disruption, either in the form of an unexpected brand story or striking visuals. This is why most e-commerce brands invest large bucks on hiring models, expert product photographers, content creators, and partnering with niche-specific influencers.

With Pikes, you don't have to spend a dime on any of the above. The tool allows you to train your own unique brand model and generate multiple hyper-realistic images and videos. In the product and image section, you can create studio-quality content for your next campaign without paying extra or breaking a sweat on studio sessions. 

Gemini, however, is insufficient at generating on-brand images as it lacks quality, product consistency, and content creativity. It relies on the proficiency of the prompt engineer behind the screen to create usable content for campaigns.

Pikes Has A Near-Perfect Text-To-Image Match. Gemini Lags Most Times.

Generative AI tools are configured to generate output based on the information (prompts) fed into it. When it lacks this feature, it loses its relevance.

Pikes uses an advanced artificial intelligence model to process texts and images and generate near-perfect results. Gemini, according to multiple reviews by users on Trustpilot, produces results that are far apart from the prompts, especially for images.

Pikes Offers Full Customer Support. Gemini Has A Help Center.

A proactive customer support service that responds to issues promptly improves the user experience of the average consumer. An effective customer support service consists of people who are customer-centric and empathetic. Unfortunately, many Gen-AI platforms integrate chatbots and AI-powered responses to respond to customers' queries. This could be frustrating on a bad day. Pikes AI has a responsive human-centric email support service to provide personalized answers to queries and solve customers' issues. On the other hand, Gemini's main customer support is a Help Center with answers to common questions.

Table showing the ratings of Pikes and Gemini based on key criteria

Which Do We Recommend?

If you're still wondering which tool is best for your brand, consider your brand's main priorities, your definition of high-quality and your budget.

For consumer brands that want an everyday tool for performing simple edits, generating basic images and getting ideas for your next campaign, Gemini offers solutions for these purposes.

But, if you're passionate about creating product content that leaves a mark in your audience's minds, paints a positive brand impression, and convinces lurkers to become buyers, Pikes is your go-to Gen-AI solution. Aside from being a perfect substitute for costly studio sessions and video shoots, it offers features and tools to help you create marketing campaigns that stand out and convert.